Marketing Basics for Salon Owners & Solo Stylists
Published on: 17/09/2025
Whether you’re running a full salon or working as a solo stylist, one of your biggest concerns is probably this: How do I consistently attract high-quality clients who align with my brand and price point? That’s where marketing comes in. At its core, marketing isn’t about discounts or gimmicks—it’s about understanding your ideal client and positioning yourself as the solution to their problem.
ESL
